.jpg)
I am sure that I will never look at Burger King again in the same way. I was always annoyed by the ads depicting the King who was seemingly made of plastic but it was definitely more appropriate for my young children than this. The persuasion techniques being used here are association, as everyone knows who Burger King is and what they do, but just in case you see the food placed directly in the ad on two occasions. The ad uses explicit claims posting the price of the meal right in the ad, along with the claim "IT'LL BLOW your mind away". It has a beautiful woman in the ad using beautiful people is the third technique. The Burger King symbol is front and center but the biggest symbol in this ad is the woman opening her mouth in a sexually suggestive way in other words sex sells. Intensity is used with the words like "Super Seven Incher" and "BLOW your mind away". For some this would also be humor in a very crude form.
I have not seen this ad and hopefully BK has realized their huge error. This is beyong sexually suggestive, it so bad. I can't believe the admen at BK permitted this. I do agree with you counter ad as well. Any fast food with blow your arteries away.
ReplyDeleteI'm glad you chose to counter this ad. The original is mildly disturbing. I'm also glad you chose to warn people about the health risks. The last I heard, BK's best selling items were their most high calorie. They wouldn't make it if we didn't buy it... so we just have to stop buying it so they make something else.
ReplyDeleteThis is a great ad that you chose. It is a horrible way to create an ad and I am glad that you took it and turned it into a warning as opposed to a crazy sexual ad. Great Job
ReplyDeleteThis ad is definitely taken the wrong way by the public. I am glad that you addressed the obvious issue and I feel BK needs to watch the ads they produce.
ReplyDeleteI think this ad could definitely be taken with a message being suggested.
ReplyDelete