As you can see, I simply changed some of the wording in the ad to convey a different view of what Burger King was initially trying to convey with the ad. All of the same techniques were used just as they used them. When I researched this ad I found out that this was never to be seen in the United States however, it was, and Burger King's only defense was that it wasn't supposed to be seen here. It is blatantly referring to oral sex and is bordering on vulgarity when you read the original comments under the pricing in the original ad. What they were truly trying to cover up is that this burger is so unhealthy that people should not be eating it. However, getting people to relate anything to sex seems to sell products and since it was originally supposed to be ran in Singapore they felt that going this far would be OK. What this says about this corporation who has many younger customers is that they want to sell product at any cost. This ad is definitely marketed toward men.
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